Summary
Senior Graphic Designer and Creative Director with 20+ years of experience leading brand voices, digital, and print design initiatives across multiple channels. Incorporating ecommerce, events, and corporate communications. Proven team player with ability to translate business goals into visual systems, manage creative teams.
Core Skills
- Art Direction
- Creative Strategy
- Team Leadership
- Project Management
- Graphic Design
- Brand Identity
- Digital/Print Design
- UX/UI Design
- Motion Graphics
- Copywriting
- Email Marketing Design
- Social Media Design
- Video Editing
- Layout Design
- Website Design
- Event Planning
Tools & Technologies
- Adobe CC (Photoshop, Illustrator, InDesign, After Effects, Premiere)
- Figma
- Canva
- Mailchimp
- Emma
- WordPress
- WIX/Squarespace Square/Woocommerce
- HTML / CSS
- Microsoft 365
- SharePoint
- Teams/Powerpoint
- Miro
- Zendesk
- Ecommerce platforms
- Mac & Windows OS
Professional Experience
Owner / Creative Director
Uniquely Lynette Design
Layton, UT
2002–Present
- Create brand voice and follow brand guidelines to grow positioning for my clients
- Design multi-channel assets: video ads, social media graphics, email campaigns, landing pages
- Develop brand identity systems including logos, typography, color palettes, and and messaging
- Direct a team of designers; assign projects, review deliverables, and maintain quality standards
- Design and launch responsive websites using UX/UI best practices and conversion-focused design
- Part of a team that ran a successful expo, including marketing, set-up, and take-down
- Partner with clients on multi-channel marketing strategies, campaign scheduling and budgeting
- Analyze campaign performance and adjust accordingly for improvement
Visual Designer
IBM
San Jose, CA
1997–2002
- Marketed and ran on-site events as part of the internal communications team
- Produced illustrations, infographics, white papers, and presentation materials
- Designed websites using UX/UI best practices
- Planned and executed corporate events, developed branded graphics and promotional materials
- Collaborated with cross-functional teams including marketing, writers, and developers
- Ensured brand compliance with global design standards and accessibility guidelines
- Trained designers on new tools, workflows, and print production processes
Education
Certificate, Web & Graphic Design Davis Technical College, 2025
Bachelor of Arts, Studio Art- Graphic Design Emphasis California State University, East Bay 2000
Associate of Applied Science, Graphic Design Salt Lake Community College 1997